Scarlet Is the Best Fall Palette for Tomato Girls—See 7 Red-Hot Outfit Ideas

The "tomato girl" aesthetic was nearly inescapable this summer, and its easy to see why with its fresh, vibrant palette and European summer vibes. Cant get enough cherry-red style? If the latest fashion week shows are any indication (and they typically are), scarlet is one of the seasons top trends. We spotted the sultry hue in numerous collections earlier this year, including Tory Burch, Balmain, Stella McCartney, and Sandy Liang. As a demonstration of its versatility, designers featured this true red in dresses, belts, hats, and handbags.

“Scarlet is a power move — it’s so forceful,” luxury fashion expert and stylist Jessie Frances tells buuk.top. “You cannot deny the power of a red lip throughout time, because red means business.” This statement shade holds major HBIC energy, so it’s no wonder why scarlet is a favorite among stylists and trendsetters alike. From the unforgettable "This is an Alaïa!" moment in Clueless to Rihanna’s Super Bowl look, this hue is show-stopping on the screen and the sidewalk alike, so take a hint from designers like Ferragamo and paint the town—or your wardrobe—red.

Ahead, discover seven outfit ideas that put the scarlet shade front and center this fall.

All Dressed Up

Full of passion and pigment, scarlet is undeniably swoon-worthy. Lean into this color’s romantic connotations with an equally dreamy gown, à la Pretty Woman. An off-the shoulder neckline brings the bold shade into softer territory, while neutral sandals still ensure your scarlet dress takes center stage.

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Reformation

Rebecca Allen

Room Shop

Pop of Scarlet

Looking to dip your proverbial toe into the scarlet trend? Start slow with pieces you feel confident in, Frances says. Choosing items that authentically fit your wardrobe (like enamel-dipped earrings or punchy red lipstick) will help an intimidating color appear more effortless.

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Crème Su

Pat McGrath Labs

Machete

Silky Slip

Nothing gives more instant it-girl energy than a slip dress tucked into a skirt or jeans. This mini style has the perfect hint of scarlet to make a subtle, versatile statement. Plus, the coquette-inspired ribbon and lace is definitely TikTok-approved.

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Intimately

Los Angeles Apparel

Dr. Martens

Sporty Chic

It’s no secret that Sex and the City style is having a major resurgence as And Just Like That... takes TV by storm and overall obsessions with 90s and 00s trends continue. Take a page out of Carrie Bradshaw’s book by combining a trusted sportswear staple with something more decadent and feminine. This combo is even more unexpected when it involves the jaw-dropping scarlet color—a Samantha move, if we’ve ever seen one.

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Nike

Free People

Zou Xou

Glammed-Up Classics

Sweet Mary Janes are having a moment, but the flats quickly turn feisty when you opt for an unexpected color. These satin beauties by Sandy Liang are sure to make a statement as part of many outfits to come, toeing the line between classic and playful thanks to the scarlet hue. It’s embracing loud luxury in the best way.

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Good American

Sandy Liang

J.Crew

Power Play

Psychology suggests that wearing red boosts our confidence—a.k.a. the exact energy you’ll want to bring into your next presentation or job interview. (Frances says it’s one tried-and-true way to make an unforgettable impression.) To keep things fresh, aim for a monochromatic set paired with chunky sneakers or simple footwear.

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Banana Republic

Spanx

New Balance

Cozy Staples

Denim midi skirts have flourished on our feeds this year, and the momentum remains strong this fall. Transition this staple piece into crisp autumn style by pairing it with a cozy red cardigan and modern pearl earrings. Opt for knits that aren’t too bulky or oversized to balance out the denim’s structure.

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Sézane

Madewell

Yam