Emma Mulholland on Holiday
The dog days of summer are almost over, which means its a perfect time to go through your closet. Whether youre getting ready to donate some old clothes to GoodWill or looking to add new pieces to your outfit rotation, youre probably overdue for a wardrobe update. Fortunately, fashion brands have been filling their calendars with new launches, collections, and collaborations.
This August, you can find new hair accessories, shoes, and wardrobe staples from some of your favorite brands, like Everlane and Emi Jay. Read on for the best new August fashion launches, and all the standout pieces youre going to want to add to cart.
Christopher John Rogers
Sarong
$350.00
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This sarong was designed to celebrate the opening of Dolores, a new boutique at the fashion industry favorite Palm Heights hotel in Grand Cayman. The bright colors and fun polka dot pattern are an ode to the sarongs island inspiration and Christopher John Rogerss signature color palette.
Emi Jay
Super Bloom Clip
$15.00
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Emi Jays Club Soleil collection is full of eye-catching hair accessories, and this floral claw clip is just one of the most beautiful options. The clip is not just visually stunning, but its also useful, too. The design is made to hold up a full head of hair, so its never been easier to give your hair a laid-back, beachy vibe.
Luvlette
Strapless T-Shirt Bra
$29.00
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Luvlette teamed up with model Candice Huffine to introduce the Strapless T-Shirt Bra ($29) and the Plunge T-Shirt Bra ($22)to its lineup, with sizes going up to an F cup. If youre in the market for a bra that offers serious support in a cute package (and who isnt?), these new styles are a great place to start.
Christine Alcalay
Betty Blouse
$298.00
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New York-based designer Christine Alcalays Fall 2023 collection is called Nature vs. Nurture—and it channels its name in every piece. Whether youre on the lookout for a lace skirt, a flowy blouse, or printed trousers, this collection has an option for everyone.
Everlane
Puffa Clog
$165.00
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This statement shoe from Everlane is the perfect transitional piece to get you ready for fall. The Puffa Clog ($165) comes in black, off-white, and tan—and no matter what neutral color you choose, this shoe promises comfort and style.
Emma Mulholland on Holiday
Cherry Bomb Tank Top
$61.00
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Give your wardrobe a retro feel with EM on Holidays latest collection. Full of funky prints and funny sayings, this collection makes it easy to add a little bit of fun to your outfits, whether youre feeling a "Lifestyles of the Bored and Aimless" baby tee or "Someone on Holiday Loves Me" baseball hat.
Melissa x Telfar
Medium Jelly Shopper
$200.00
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The Telly Jelly collection, a joint project from Melissa and Telfar, has plenty of options to refresh your wardrobe. The collab re-imagines Telfars most well-known pieces like the shopper totes and logo slides in Melissas signature jelly material. Available in pink, brown, black, and clear, the transparent collection has no shortage of offerings.
Dolce Vita x For Love & Lemons
Sophia Heels
$150.00
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Embrace femininity with Dolce Vita and For Love & Lemons second drop. From bow-adorned ballet flats to strappy high heels, this collab is full of statement shoes that will make an impression.
Allina Liu
Persephone Dress
$325.00
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This limited-edition Sheer Capsule from Allina Liu is available for pre-order now. Featuring two of her most iconic designs, the Camilla Dress ($295) and the Persephone Dress ($325), these pieces feel more like art (and architecture) than clothing. This is your last chance to purchase either design from Liu—both dresses will be permanently archived once they sell out.
Jennifer Behr
Trudy Bow Barrette
$258.00
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Jennifer Behrs latest capsule collection, the Belle Nuit Collection, is full of chic, Parisian-inspired looks. Featuring luxury staples like velvet fabrics and pearl embellishments, these accessories scream Blair Waldorf in the best possible way.
Frankies Bikinis
Aurora Halter Bodysuit
$145.00
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Frankies Bikinis has the perfect upgrade for your activewear stash with its brand-new Rosewater Active collection. From bodysuits to skorts, this collection offers a feminine twist on classic styles, and each piece is made in seamless and soft fabric.
Skims
Ultimate Bra
$58.00
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It was about time pushup bras got an upgrade, and Kim Kardashians shapewear brand was up for the challenge. The Skims Ultimate Bra was made with tapered foam pads to give your chest a more natural lift.