buuk.top / Reese Herrington
TikTok really can be both a source of amazing tips and hacks—tomato feta pasta, anyone?—and a breeding ground for fake news and oftentimes legitimately bad ideas. (For the love of all that’s holy, please never consider ‘tantouring.’) This same duality most certainly applies when it comes to the many (many) products that go viral on the social media platform. Some are 1000% worth the hype, while others, well, not so much. All that being said, it can be a great source for gift ideas, particularly if you’re shopping for a TikTok-loving teen—or grown adult. Top tip: If something looks amazing on TikTok, check out its reviews elsewhere, too. In other words, do a double verification, as it were; places like Amazon and Sephora are great to check out and get a sense as to just how beloved an item may be. To help save you from hours of endless scrolling, we did the leg work for you, rounding up some of the best, viral social media sensations out there.
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CoverGirl Exhbitionist Stretch & Strength Mascara
Walmart
$13
Buy on Ulta
$13
Buy on Walmart
$9
TikTokers rave about this drugstore mascara for reaching each and every lash, lifting, volumizing, and creating a ‘stretched out’ effect. When we tested it, we found that it absolutely lived up to the hype, delivering noticeable lash-enhancing effects that lasted for hours without any flaking. We love this as a small but mighty gift for a teen, BFF, or beauty enthusiast—its that good.
Price at time of publish: $13
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NYX Professional Makeup Shine Loud Vegan High Shine Long-Lasting Liquid Lip Color
Amazon
$12
Buy on Walmart
$10
Buy on Nyxcosmetics.com
$12
Plenty of happy customers claim that #TikTokMadeMeBuyIt when talking about this lippie, which boastsa glossy finish that won’t budge. It lived up to the test in our experience, staying put all day long (no matter what we ate or drank), yet still coming off easily. Bonus points for the whopping array of 36 shades.
Price at time of publish: $12
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e.l.f. Cosmetics Halo Glow Liquid Filter
Target
$14
Buy on Target
$14
Buy on Elfcosmetics.com
$14
Some products gradually go viral over time, while others are an overnight sensation—this highlighter falls into the latter category, almost instantly racking up over 3 million views. It’s been compared toa nearly identical dupe for a similar product that costs more than three times the price, and rightly so. We loved how beautifully it melted into skin, leaving our complexion healthy and radiant, as well as the fact that it can be used in many different ways.
Price at time of publish: $14
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Youthforia BYO Blush
REVOLVE
$36
Buy on Credo Beauty
$36
Buy on Youthforia.co
$36
Think of this as the blush version of a mood ring. Thecolor-changing formula adjusts to your skin’s pH, transforming from a bright green in the tube to a shade of pink that’s perfectly suited for you. It makes sense that something this innovative went viral on social media; when we tested it, we were blown away but just how flattering the color was and how long it tested, as well as the dewy finish.
Price at time of publish: $36
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Maison Miru Little Bar Nap Earrings
Maison Miru
$80
Fun fact: The brand sells one pair of their nap earrings (so named for the fact that they’reso comfortable and secure that you never have to take them out) every 10 minutes. The term nap earring has over 6 billion views on TikTok. Case in point, these earrings are POPULAR. There are several styles to choose from, but we like this understated bar version.
Price at time of publish: $80
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Stanley Quencher H2.0 FlowState Tumbler
Amazon
$45
Buy on Nordstrom
$45
Buy on Stanley1913.com
$45
We didn’t think a water bottle could be famous…until this hit the scene. Themust-have beverage accessory for anyone and everyone, it really is as enjoyable to use and drink out of as everyone on TikTok makes it seem.
Price at time of publish: $45
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RENPHO Eye Massager
Amazon
$70
Buy on Walmart
$70
Buy on Renpho.com
$80
With over 16 million views on TikTok this is a social media darling that’s also beloved by celebs (including Drew Barrymore) and an Amazon favorite, repeatedly pulling in five-star reviews. It delivers heat, massage, and even syncs to Bluetooth to play relaxing music.
Price at time of publish: $70
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Popflex Ella Duffle
Popflex Active
$195
A must for any TikTok it girl, thisworks just as well as a gym bag as it does a weekender. Dedicated spots for a laptop, yoga bag, and more complete the multi-purpose vibe.
Price at time of publish: $195
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Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
Ulta
$10
Buy on Walmart
$10
Buy on Sallybeauty.com
$10
#Rosemaryoil has over a billion (with a b views), with tons of claims that it’s the secret to long, lustrous hair. This isone of the most popular rosemary hair oils out there, a great option to work into the also viral #haircycling trend for extra strength and shine.
Price at time of publish: $10
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Adidas Campus 00s Sneaker
Adidas
$110
Buy on Adidas.com
$110
Move over Sambas, these chunky street sneakers are set to be the ‘it’ footwear of the season. The skater boy vibes are strong.
Price at time of publish: $110
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Phlur Missing Person Perfume
Sephora
$96
Buy on Phlur.com
$96
Buy on Selfridges.com
$106
Videos about this cult-classic fragrance have pulled in over 45 million views; it’s no surprise the perfume has sold out multiple times. Theintoxicating (yet surprisingly subtle) combo of bergamot, jasmine, neroli, and sandalwoodevokes universally similar feelings across the board. TikTokers have said it “floods you with emotion,” and say that it “smells like a person that you love and miss.”
Price at time of publish: $96
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VoChill Personal Wine Glass Chiller
Amazon
$50
Buy on Vochill.com
$50
Never have to deal with a lukewarm glass of rosé (horrors) ever again. This contraptionkeeps all of your whites, sparklings, and rosés perfectly chilled.
Price at time of publish: $50
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Le Mini Macaron Mini Gel Nail Polish Kit
Ulta
$38
Buy on Target
$38
Buy on Nordstrom
$38
This brand racks up millions of views on their content, which shows just how easy it is to use theirone-step gel mani system. Pick it up in this pearlescent shade to score the always-trendy glazed doughnut nail look.
Price at time of publish: $38
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GAP High Rise Faux-Leather Cheeky Straight Jeans
GAP
$98
Silver anything and everything is having a major moment, and these metallic pants are proof positive. Surprisingly versatile, they can easily be dressed up or down, and work just as well for date night as they do for a T. Swift concert.
Price at time of publish: $98
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USAOPOLY Hues and Cues Guessing Game
The OP
$25
Buy on Target
$21
Buy on Theop.games
$26
Inspired by that deep-seeded ‘is that dress blue or white?’ debate of a few year’s back, this fun game is a TikTok sensation in its own right. It’s the perfect addition to your next game night.
Price at time of publish: $25
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Makeup Revolution Shimmer Bomb Lip Gloss
Ulta
$7
Buy on Ulta
$7
Buy on Revolutionbeauty.us
$6
TikTok popularity led to a 200% increase in sales of this gloss, with many influencers comparing the wallet-friendly formula to a much pricier luxe version. It’sperfectly shimmery, though still sheer and never sticky.
Price at time of publish: $7
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Staud Tommy Beaded Bag Fruit Salad
Staud
$295
Buy on Nordstrom
$295
Buy on Saks Fifth Avenue
$295
Fun and unexpected, this pairs perfectly with the ‘coquette aesthetic’ that’s been all over social media as of late. It’svintage-inspired in the best way possible.
Price at time of publish: $295
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MyKirei KAO Foaming Hand Soap
Amazon
$18
An adorable hostess gift,this hand wash boasts a gentle formula, lovely citrus scent, and sustainable (refillable) packaging. Plus, the soap comes out in the shape of a flower—could it get any cuter?
Price at time of publish: $18
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Grande Cosmetics GrandeLASH-LIFT Heated Lash Curler
Amazon
$39
Buy on Sephora
$39
Buy on Ulta
$39
After Grande Cosmetics founder posted a video of how not to use a lash curler, this gentle alternative was sold out for three months. Not only does it not damage lashes,it can also be used even over mascara as a touch-up throughout the day.
Price at time of publish: $39
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Revivv Stimulating Scalp Massager
Revivv
$12
Buy on Revivv.co
$12
When Bethenny Frankel talks about a beauty product on TikTok, you can pretty much guarantee it’s going to go viral—and that’s exactly what happened here.Great for all hair types, it can be used on either dry hair or with your favorite shampoo or scalp serum.
Price at time of publish: $12
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Narciso Rodriguez Musc Noir Rose
Amazon
$118
Buy on Saks Fifth Avenue
$138
#PerfumeTok’s latest favorite, this musky rose scent has sold out time and time again. Grab a bottle of thenuanced and sophisticated scentwhile you can.
Price at time of publish: $118
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Halara Everyday Cloudful 2-in-1 Flare Activity Dress
Halara
$50
There’s plenty of sporty workout dresses to be found all over social, but none quite as popular as this one. Credit theaffordable price, stylish cut, and comfy fit,just to name a few things.
Price at time of publish: $50
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Orly One Night Stand Peel Off Basecoat
Orly Beauty
$12
Buy on Orlybeauty.com
$15
Peeling off your polish is a recipe for nail damage—unless you use this basecoat. Itlets you quickly and easily switch up your shade, no remover required. The satisfaction level can’t be beat.
Price at time of publish: $12
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Our Place Perfect Pot
Our Place
$165
Buy on Nordstrom
$165
Buy on Fromourplace.com
$165
This cookware brand has gotten plenty of attention for both their versatile Always Pan and this equally multi-tasking pot.Boil, bake, steam, braise—you really can do it all in this one pot.
Price at time of publish: $165
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VOLOOM Classic Hair Volumizing Iron
Amazon
$140
Buy on Voloom.com
$140
This brand has nearly 22 million views on TikTok, largely thanks to this innovative hot tool. With its patented checkerboard plates,it adds tons of volume and lift at the root and throughout the hair—that lasts up to three days.
Price at time of publish: $140
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Runa Worldwide Kylie Earring Chunky Gold Dome Drop Earrings
Etsy
$48
A spot-on dupe for the beloved Bottega Venetta dome earrings, this understated shape screams ‘quiet luxury’in the best way possible. Nab a pair for anyone who wants to channel their inner Shiv Roy.
Price at time of publish: $48
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Salomon Sneakers XT-6
Salomon
$200
Think of these kicks as the TikTok version of the ‘dad sneaker.’ The unisex style is actually surprisingly wearable and versatile, equally cute when paired with a skirt or jeans.
Price at time of publish: $200
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Radiant Cosmetics Nail Growth Oil
Radiant Cosmetics
$15
Devoted fans of this product flock to TikTok to show off impressive before and afters, ragged cuticles and stubby nails transformed in just a few weeks. Credit a mix ofstrengthening, brightening, and moisturizing ingredients.
Price at time of publish: $15
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Jiggy Puzzles
Jiggy Puzzles
$49
Buy on Jiggypuzzles.com
$49
One quick social media scroll and it’s easy to see that puzzles are cool again. And these are some of the coolest we’ve seen, withunique designs that really do double as a piece of art once completed.
Price at time of publish: from $49
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Contour Cube Original Pink
Contour Cube
$25
Skin icing is all over social media, and this makes it easy to score the benefits.Pour and freeze all kinds of ingredients and mixtures(water, aloe, coconut milk, you name it), then use the easy-to-hold tool to give yourself and DIY facial treatment.
Price at time of publish: $25
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Bissell 1400B Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
Amazon
$124
Buy on Bissell.com
$124
Anyone who’s ever gone down the rabbit hole of cleaning videos on TikTok has likely seen this machine in action. Itworks shockingly well at cleaning furniture and rugs, and offers the satisfying element of letting you see just how dirty the water gets after the fact.
Price at time of publish: $124
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L.L. Bean Boat and Tote, Zip-Top
L.L. Bean
$45
TikTok fame aside, this makes a universally great gift across the board. Yes, it’s practical, but the best part is thatit can be customized with any type of fun wordor phrase of your choosing.
Price at time of publish: $45
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Sunloops The Annie
Sunloops
A fun gift idea for any avid sunglass wearer, these chain sunnies are a super popular accessory in social media and IRL. They’re fun and vintage, and can be customized with your choice of color for the chain, charm, and lenses.
Price at time of publish: $75
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Peripera Ink the Velvet Lip Tint, Liquid Lip
Amazon
$11
Not only is this a TikTok fave, it’s also been Amazon’s number one best-selling lip stain for over a year.Color us impressed. And at this price point, you can easily afford to try out several of the 30 shades.
Price at time of publish: $11
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Sisiaipu Medium Hair Claw Clips
Amazon
$10
Claw clips have made a major comeback and they aren’t going anywhere. This pack of 12 makes forthe perfect small gift or stocking stuffer,with a cool square shape and in a variety of colors.
Price at time of publish: $10
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Friendship Lamps
Friendship Lamps
$220
Buy on Friendlamps.com
$299
Consider these the modern version of friendship bracelets. A TikTok fave, touch one and the other one will light up even if it’s miles away. Set up certain colors as secret messages for you and your bestie.
Price at time of publish: $220 for 2
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Fenty Beauty Bright Fix Eye Brightener Concealer
Sephora
$28
Buy on Ulta
$28
Buy on Kohls.com
$28
“Glides like butter,” is the refrain most often posted about this skincare-makeup hybrid. Indeed, it’ssuper creamy and hydrating, offering a brightening effect along with sheer-but-buildable coverage. And, in true Fenty fashion, the shade range is extensive—16, to be exact.
Price at time of publish: $28
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BrüMate Hopsulator TRíO 3-in-1 Stainless Steel Insulated Can Cooler
Brumate
$30
Buy on Brumate.com
$30
Buy on Dicks
$30
A must for any beverage aficionado, not only does this work to insulate and keep two different sized cans cold, it can even work as a stand-alone tumblerthat will keep your go-to drink cold or hot. Brilliant.
Price at time of publish: $30
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The Unofficial TikTok Cookbook 75 Internet-Breaking Recipes for Snacks, Drinks, Treats, and More!
Amazon
$11
For anyone who flocks to the Tok for recipe and clever meal ideas, this book is an absolute must. With recipes for pancake cereal, whipped coffee, and more, it’s a fun gift for any foodie.
Price at time of publish: $11
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Wrinkles Schminkles Forehead Wrinkle Patches, 2-Pack, Reusable Hypoallergenic
Amazon
$30
A video of a nightly skincare routine using these wrinkle-smoothing patches pulled in nearly 60 million views. Made of medical-grade silicone, theyhelp to prevent creasing while you snooze, as well as lock in skin’s natural hydration.
Price at time of publish: $30
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Lululemon Everywhere Belt Bag
lululemon
$38
Tons of TikTok views, positive reviews, and consistently being sold out in stores—sounds like a viral sensation to us. Thismodern take on a fanny pack is pretty and practical, not to mention comes in a variety of different colors and patterns.
Price at time of publish: from $47
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Apple AirPods Max
Amazon
$549
Buy on Target
$549
Buy on Best Buy
$480
Upgrade your #hotgirlwalk routine with these over-ear headphones. They’reboth super comfortable and totally high-tech, boasting features like noise cancellation and a custom acoustic design.
Price at time of publish: $549
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Westmore Beauty Body Coverage Perfector
Amazon
$39
Buy on QVC
$45
TikTokers and celeb makeup artists love this body makeup. It works as a self-tanner, body foundation, and can even conceal tattoos, all with a waterproof, sweatproof, transfer-resistant formula that comes in 13 shades.
Price at time of publish: $39
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Free People Movement Hot One Shot Onesie
Amazon
$70
Buy on Freepeople.com
$70
Buy on Publiclands.com
$70
The romper that sparked a 1000 Amazon dupes, the OG really can’t be beat. Theperfect mix of comfy and cute, it’s also great for mommas-to-be.
Price at time of publish: $70
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Mermade Hair PRO Waver
Mermade Hair
$74
Buy on Walmart
$79
Buy on Mermadehair.com
$79
Great for all lengths and textures, this three-barrel tool makes it easy to score #mermaidhair. Even celebs like the Kardashians and Hailey Bieber are said to use it.
Price at time of publish: $74
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Be Rooted You Got This Lined Spiral Journal
Be Rooted
$16
Use this journal to get in on the new trend of ‘scripting.’Essentially a take on manifestation, it involves writing out all of your wishes and desires in present tense, as if they’re already happening.
Price at time of publish: $16
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Thereye Countertop Nugget Ice Maker
Amazon
$425
There’s good reason why every influencer and their mother appears to have a nugget ice maker. It really is a simple life upgrade than can truly make such a difference in your daily beverage game.
Price at time of publish: $425
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Santal Bloom Nourishing Body Oil
Santal Bloom
$22
Buy on Saltair.com
$22
If you can get your hands on this body oil, do so immediately. It sells out repeatedly, at one point amassing a waitlist of over 20,000. Credit its blend ofnourishing oils and sensual floral and sandalwood scent.
Price at time of publish: $22
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ODISTAR Desktop Vacuum Cleaner, Mini Table Dust Sweeper
Amazon
$17
It may not be a Dyson, but the satisfaction and joy derived from watching thistiny-but-mighty desktop vacuumzip around can’t be beat. Plus, how great is the price point?
Price at time of publish: $17
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Gmisun Ribbed Glassware
Amazon
$22
If you’ve watched any of the (oddly addicting) morning routine videos on TikTok, you’ve likely seen ribbed glassware featured prominently as the vessel for a morning iced coffee or matcha. This set of fouris aesthetically appealing, and comes with convenient lids and straws, too.
Price at time of publish: $22
Why Trust buuk.top
buuk.top contributor Melanie Rud has nearly 15 years of journalism experience covering the beauty and lifestyle space for some of the biggest magazines and websites out there. She’s written countless gift guides across a wide array of topics and categories, and is buuk.top’s top gift guide writer. (She also prides herself on being an excellent gift-giver.)