Brydie / Alli Waataja
Amazon’s Prime Day sales event is officially on. The promotions are live for two full days, until July 12, and apply to everything from homeware to travel and athletic gear—areas in which Amazon is known to have an abundance of merch. But you may be surprised to know that the marketplace’s fashion selection is robust, too, with Prime Day revealing major price cuts even on luxury pieces from designers such as Coach, Altuzarra, and Sergio Hudson. And the deals aren’t only found there—Amazon’s subsidiary Shopbop boasts Prime Day deals, too.
On Amazon, Hudson’s Signature Belt will help you highlight the waist in your favorite shorts, trousers, dress, or skirt, and if you’re looking to create a uniform, Levi’s 724 Straight Jeans and Good American’s Racerback Tank Bodysuit are the perfect pairing for under $100. Meanwhile, over at Shopbop, Aeyde’s supremely comfortable and cute Hilda sandals in pink are 40 percent off right now. To keep things cute even in the kitchen, you can snag La DoubleJ’s pineapple apron. (If you love coordination, then be sure to check out this matching tablecloth.)
Below, find the best Prime Day deals to shop now.
Best Luxury Deals
Adriana Degreas Solid Hot Pants Bandeau Bikini
Amazon
Adriana Degreas Solid Hot Pants Bandeau Bikini, $150 (originally $300)
Aeyde Hilda Sandals
Shopbop
Aeyde Hilda Sandals, $225 (originally $375)
STAUD Ashlyn Dress
Shopbop
STAUD Ashlyn Dress, $315 (originally $450) with code PRIME25
Sergio Hudson Signature Belt
Amazon
Sergio Hudson Signature Belt, $118 (originally $295)
SENSI STUDIO High Neck Cut Out Dress
Amazon
SENSI STUDIO High Neck Cut Out Dress, $293 (originally $366)
Coach Kellie Leather Sandal
Amazon
Coach Kellie Leather Sandal, $111 (originally $185)
Altuzarra Hilaree Skirt
Amazon
Altuzarra Hilaree Skirt, $355 (originally $895)
La DoubleJ Pineapple Apron
Shopbop
La DoubleJ Pineapple Apron, $172 (originally $120) with code PRIME25
Best Fashion Deals
Good American Racerback Tank Bodysuit
Amazon
Good American Racerback Tank Bodysuit, $36 (originally $60; also available on Shopbop)
Mar Y Sol Amara Tote
Amazon
Mar Y Sol Amara Tote, $117.60 (originally $168; also available on Shopbop)
SHAPERMINT Halter Bikini Top
Amazon
SHAPERMINT Halter Bikini Top, $17.50 (originally $25; matching bottoms here)
Teva Womens Original Universal Sandal
Amazon
Teva Womens Original Universal Sandal, $35 (originally $55)
Dr. Martens Blaire Slide Flower Sandal
Amazon
Dr. Martens Blaire Slide Flower Sandal, $80 (originally $110)
Levis Womens 724 High Rise Straight Jeans
Amazon
Levis Womens 724 High Rise Straight Jeans, $48 (originally $70)
State Cashmere Essential Crewneck Sweater
Amazon
State Cashmere Essential Crewneck Sweater, $72 (originally $120)
Gold Standard Premium Water-Repellent Shoe Protector Spray
Amazon
Gold Standard Premium Water-Repellent Shoe Protector Spray, $13 (originally $16)