@karliekloss
Platinum hair, also known as the lightest shade of blonde possible, has been popular for decades. The thing is, not everyone looks good in super blonde hair, and very few people actually boast this shade naturally past childhood. Its always best to get this color done in a salon because doing it at home can cause even more damage to hair than you would receive normally. This standout hue can really transform a look, but it does require upkeep.
We talked to the masters for you. Enter expert colorists Alexe A and Joey Perrotti, who told us everything you need to know about what you can expect from the platinum color. The first thing you should know is platinum blonde isnt one standard color but comes in a variety of cool, warm, and neutral shades and tones. This seems quite logical, but really, who knew? (Now we do!)
Meet the Expert
Joey Perrotti is a colorist at Nine Zero One salon in Los Angeles. He specializes in blondes and lived-in color.
If youre already blonde, going platinum starts at your roots. If you have a naturally dark base, your hair needs to be pre-lightened the other way around, which means getting the ends and the middle of the hair lighter first before bleaching the roots.
According to Perrotti, one of the main reasons platinum is so hard to maintain is because the heat source from your scalp helps lift the regrowth. However, if the root is too far off of the scalp it will not lift evenly.
Platinum Blonde Hair
Choosing a Shade:"What you have to keep in mind is the client’s skin tone. Ideal skin tones are usually fair, medium, or a yellowish tint. A client’s eye color and lifestyle are also important to keep in mind." Joey Perrotti says.
Maintenance Level:Its definitely a high-maintenance look. Alexe says its probably the hardest to maintain and warns your roots will start showing after about two to three weeks. Dont go longer than six to eight weeks without a full-on touch-up.
Similar Shades: White, Pastel, and Silver Blonde.
Price:$200 for pre-lightening and toning, plus roots start at $70, though prices vary depending on the salon.
Whether youre using this gallery of platinum blondes to determine if the look will flatter you, if youre just generally curious about the shade, or youre looking for celeb hair inspiration, its all rounded up below—from at-home maintenance tips to touch-up timelines, plus how your hair will fare in the long run.
Keep scrolling to learn all about these icy-blonde looks and what you can expect at the salon.
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Cara Delevingnes Platinum Lob
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Caras been dirty blonde, ash-blonde, rose-gold, and now, platinum. Her razor-sharp bob looks especially icy and cool against her bold brows.
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Zoe Kravitzs Icy Braids
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When Zoe Kravitz went platinum, it created the perfect icy complement to her warm complexion, and thanks to a careful dye job—bleach on the shaved undersides, but not on her gorgeous natural brows—this is such a seamless look.
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Hunter Schafers Long Waves
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While Hunter Schafer has since chopped her hair into the Kurt Cobain (if you know, you know), well never forget the cascading platinum waves of her rise to fame. Shes largely stuck with the hue throughout the years, and it works so well—against her slightly darker blonde natural shade, you can barely tell the platinum is a result of expert coloring.
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Mary J. Bliges Short, Slick Style
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Mary J. Blige has rocked platinum hair innumerable times, her slick style at 2018s Met Gala being just one of them. The slightly grown-out roots do a great job of creating a relaxed yet put-together feel.
Make sure to schedule monthly or bi-monthly visits to your stylist for a touch-up, because this color grows out fast. Also, invest in at-home protein treatments, and a purple or blue shampoo to help keep your platinum tone from going brassy.
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Solange Knowless Amazing Tone
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When Solange stepped out in a stunning variety of platinum styles, from short natural curls at Coachella to platinum braids at NYFW, each new look continuously wowed us. Her beautifully toned afro sealed the deal—its now an indisputable fact that Solange can do anything and make it her signature.
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Dove Camerons Hollywood Waves
@dovecameron
Dove Cameron has kept her hair platinum blonde for the majority of her career, and we can totally see why. It really suits her!
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Camille Johnsons Curls
@offbeatlook
YouTuber Camille Johnson has such amazing platinum curls. While it does depend on your individual hair type, Alexe mentions that most people with curly hair have "quite a dry texture already" and will need extra care after going platinum.
Bleaching from the scalp can leave hair a bit dry and in need of extra hydrating products like masks and serums to keep curls looking extra healthy.
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Ashy Waves like Margot Robbie
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With a color like Margot Robbies, Perrotti says you can use a variety of pearl, ash, violet, silver, and titanium tones to get a platinum blonde look. The actress usually keeps to a warmer platinum hue, which often combines ashy blonde tones for a more lived-in appearance.
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Teyana Taylors Blonde Locs
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Singer-songwriter Teyana Taylor stunned with blonde locs at Versaces Fall 2019 show. This look is a true work of art.
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Gwen Stefanis Icy Looks
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The Italian-American beauty has managed to make the bleached look work for her tenfold, pairing various icy blonde hues with perfectly coordinated makeup and some serious confidence over the years.
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Taylor Swifts Short Shag
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Bleachella was an era to remember, as anyone that took notice of Swifts sudden platinum bob in 2016 can attest to. With her typically dirty blonde hair gone, this new platinum shag accompanied an edgier style for the singer, a stark departure from her oft-feminine looks of the past.
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Dua Lipas Blonde and Black Style
@dualipa
Dua Lipa went platinum for her Future Nostalgia album release and it totally suits her. She kept a warmer undertone to her bleached look and dyed the underside a deep black color for contrast. Overall, the two-toned look stands out nicely against her olive-toned skin and dark, bold brows.
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Finer Strands like Olivia Colman
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When going platinum, finer hair textures like Olivia Colmans need to start with a lower developer because it will lift faster than a denser texture. Perrotti says this is why hell use a higher developer on coarser, thicker hair.
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Karrueche Trans Blonde Bob
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Its hard to imagine just a few short years ago actress Karrueche Tran was blonde, but here she is at the 2017 BET awards killing it.
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Michelle Williamss Straight Bob
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Like Tran above, Michelle Williams looks ultra-sophisticated in a platinum blonde bob. The shorter style and deep side part suits her face shape and brings out her naturally gorgeous features.
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Soo Joo Parks Iconic Color
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Soo Joo is known for her platinum style, and she totally rocks this high-fashion look.
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P!nks Platinum Pixie
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P!nks skin borders on olive-toned, and the singers warmer complexion looks fantastic with her bleached locks.
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Rosés Soft Strands
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When shes not playing with pink tones to match her name, Rosé from Blackpink is known to effortlessly rock a natural platinum look. Consistent touch-ups and matching bleached brows make everything feel soft and seamless.
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Rose Byrnes Sleek Look
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Actress Rose Byrne went platinum and we can honestly say were loving it. Warm tones and the slightest amount of root give her hair a natural feel.
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Shakiras Natural Roots
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Shakiras worn different versions of platinum hair for a long time. Here, her slightly grown-out roots give her hair an additional dimension, while darker lowlights also bring back depth that platinum and ash-blonde cool tones can strip away.
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Platinum Curls Like Jasmine Sanders
@golden_barbie
Jasmine Sanders platinum curls are so dreamy. Starting from a lighter base shade, embracing a natural, healthy texture, and finding the perfect platinum shade for your skin tone are all great ways to create a seamless look.
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Cropped Like Carey Mulligan
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Actress Carey Mulligans hair has been colored a variety of shades. Here, her platinum hair cut into a short style, from around the time she filmed The Great Gatsby, looks delightfully sharp.
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Cynthia Erivos Ultra-Cropped Look
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Cynthia Erivo has made platinum hair one of her signatures over the years, proving how stunning the shade can look against any skin tone. By keeping her brows minimal and allowing the slightest bit of darker color around the edges, Erivo constantly looks like she was born to have platinum hair.
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Klossys Blonde
@karliekloss
Karlie Kloss briefly dabbled in platinum before returning to her usual sandy blonde. Weve got to say the brighter hue was a really stellar way to switch up her color without straying too far.
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Zac Efrons Almost White Style
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When Zac Efron debuted a white/platinum look at Sundance, it was a move nobody saw coming. Hes been known to change his hair up in the past, sporting frosted tips or a crimped style back in the day, but this all-over white platinum style was unprecedented for the actor.
Which skin tone does platinum blonde hair best suit?
If done well, Alexe says platinum can suit pretty much anyone, though its not a color that will enhance everyones skin tone without a bit of effort to create an overall look, he says. Think of platinum not as a natural "I woke up like this" moment, but instead as a statement color that you can use to complement great makeup and a killer outfit.
What products are best for maintaining platinum blonde hair?
Both Alexe and Perrotti tout the Olaplex treatments and shampoo which help add protein back into lightened hair. Theyre both also fans of LOreals haircare. Alexe loves Smart Bond Strengthening System and Perrotti likes the Absolut Repair Gold QUINOA($15).
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