These Are Not Your Average Brow Products—They’re Way Better

Our Top Picks

Teeny-tiny microfibers in this gel adhere to your brows, instantly making them appear fuller, while the subtle tint simultaneously adds definition. Easily buildable, you can swipe on a small amount for a more natural effect, or add more when you’re going for a truly bold brow look. Plus, the small and tapered brush makes precise application incredibly easy, and the formula is also long-wearing and water-resistant. Available in nine shades, reviewers with all different hair colors rave about how well the hues match their brows.

Type: Gel | Shades: 10 | Size:0.05 oz., 0.1 oz., or 0.2 oz. |Cruelty-Free: No

buuk.top / Ashley Rebecca 

This twist-up pencil delivers the precision of a traditional pencil (and also has a triangular tip for extra detailing), but because the consistency is slightly softer, it makes for an even more natural effect. Not to mention that because it’s a twist-up, there’s never any need to worry about having a sharpener on hand. A built-in spoolie brush on the other end makes it easy to brush through brows and blend everything once you’re done. And ringing in at less than a latte, the price truly can’t be beaten.

Type: Pencil | Shades: 4 | Size: 0.007 oz. | Cruelty-Free: Yes

This drugstore staple brand may be best-known for its mascaras, but don’t sleep on its awesome brow offerings. As anyone who has had their brows tinted will tell you, it’s nice to simply darken them once and then not have to think about it. This offers a similar, if slightly shorter-lived, solution, packing on waterproof pigment that claims to last for up to two days. Use the sculpting tip to brush the product (which comes in eight shades) onto your brows, then finish by brushing it through with the included spoolie. It delivers a lot of color, so start with less and add more as needed—and be sure to let it set it dry to ensure ultimate staying power.

Type: Tint | Shades: 4 | Size: 0.037 oz. | Cruelty-Free: No

When your brows need just a little something-something, reach for this brow filler and shaper. Beeswax and carnauba wax helps hold hairs in place, while lecithin (a natural fatty substance) and oleic acid (derived from olive oil) work to nourish and moisturize to leave your brows silky and soft. Its available in blonde, brown, and black, and there’s also a clear version when you want just a little hold without a color.

Type: Pomage | Shades: 5 | Size: 0.11 oz. | Cruelty-Free: Yes

buuk.top / Bianca Lambert

Brow expert Azi Sacks says powders are her preferred formula of choice for filling in gaps, adding density, and making brows look naturally fluffy. And while yes, this is technically an eyeshadow, Sacks says it’s her go-to for brows. “I’ve had it in my kit for 21 years. It works on all skin tones and every hair color, and never turns ashy or red,” she says.

Type: Powder | Shades: 83 | Size: 0.05 oz. | Cruelty-Free: No

The precise tip of a pencil makes it ideal for adding crisp definition or adding hair-like strokes to fill in certain sparse areas; this is one of our favorites. The ultra-fine point makes for a super-natural effect, as does the soft, blendable texture. The built-in spoolie and nice range of six shades are just bonuses.

Type: Pencil | Shades: 6 | Size: 0.002 oz. | Cruelty-Free: Yes

Sacks lauds this option for the light, water-based formula: “It’s perfect for everyday wear,” she says. It does deliver a sheer wash of tint, though, because it’s a gel, it’s really more meant to impart a bit of hold and shape to your brows. Still, it’s never sticky or hard and contains conditioning panthenol to help keep hairs nice and soft in the process.

Type: Gel | Shades: 2 | Size: 0.19 fl. oz. | Cruelty-Free: Yes

When you want your brows looking totally flawless for hours on end, reach for this pick. The waterproof, smudge-proof color claims to last for up to 24 hours, with nary a smudge or smear in sight. Also noteworthy are its long-term effects; as the name suggests, it contains a proprietary ‘liquid microblading’ technology that works to gradually and subtly tint the hairs so that they look darker and more defined even when they’re totally bare. The brush is also specially shaped to coat the hairs evenly and shape them in one fell swipe.

Type: Gel | Shades: 3 | Size: 0.12 fl. oz. | Cruelty-Free: Yes

Many brow products can contain harsh and drying ingredients, such as alcohol, which can ultimately end up making your brows look worse in the long run, warns Sacks. That’s part of the reason she recommends this squeaky-clean formula, packed with hydrating coconut oil. It adds just the right amount of color, and also comes with a refillable case, making it a great sustainable pick as well.

Type: Gel | Shades: 4 | Size: 0.16 oz. | Cruelty-Free: Yes

Don’t want to deal with choosing a color? This foolproof hue truly does work on everyone. How do you ask? The shade gradually adjusts based on how much pressure you apply, so you can easily get it to match your brows perfectly. It doesn’t hurt that the formula is packed with antioxidants and brow-enhancing ingredients like biotin and saw palmetto, either.

Type: Pencil | Shades:4 |Size: 0.005 oz. | Cruelty-Free: Yes

Many brow products come in only one or two deep tones, but, as anyone with darker hair will tell you, not all brown and black hair is created equal. That’s why we appreciate that all four shades of this precision-tipped pencil are geared towards these darker shades. It doesn’t hurt that it claims to last for more than 10 hours, either.

Type: Pencil | Shades: 4 | Size: 0.006 oz. | Cruelty-Free: Yes

Sacks says this all-natural brow-enhancer delivers, “tremendous results.” It’s meant to be used twice daily for the first two months; Sacks suggests applying it with a disposable spoolie in the morning for a slightly lighter coating, which also has the added benefit of helping to hold hairs in place, too. At night, use the included sponge applicator to apply a thicker layer, she says.

Type: Serum | Shades: 1 | Size: 0.1 oz. | Cruelty-Free: Yes

Meet the Expert

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Article Sources

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Park B-M, Bak S-S, Shin K-O, et al. Promotion of hair growth by newly synthesized ceramide mimetic compound. Biochem Biophys Res Commun. 2017;491(1):173-177.